Friday, March 23, 2012
Which comes first ? branding or content?
Many people who are trying to get a new business rolling, struggle with what needs to get done first.Some will say that establishing branding is the most important step, with the name and tagline all flushed out. Others will lean towards figuring out the content. I hear this question a lot from clients who are getting started and I can tell you that the experts don't necessarily agree.
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